From Childhood Memories to Fine Jewellery: The Story Behind the Mia Liora × The White Rabbit Candy

Some collaborations begin with a business opportunity. Others begin with a memory. For us, it began with something far more personal—a sweet that many of us grew up with.

For generations across Asia, The White Rabbit has been more than just a candy. It's a familiar taste that instantly brings back childhood memories—opening the iconic blue-and-white wrapper, sharing sweets with siblings, receiving one as a reward after school, or finding a handful tucked away by parents and grandparents. Those simple moments stay with us long after childhood ends.

At Mia Liora, we've always believed that jewellery tells stories. This time, we asked ourselves a simple question: What if one of the sweetest memories from childhood could become something you could wear every day? That question became the beginning of the Mia Liora x The White Rabbit Candy.

That question became the beginning of the Mia Liora × The White

This collection was never intended to be simply another themed jewellery launch. Instead, it became an exploration of nostalgia, family, friendship, and the idea that luxury can still feel joyful.

Rather than recreating a candy, we wanted to reinterpret the emotions behind it. The warmth. The innocence. The happiness of simpler times. Those feelings became the true inspiration behind every design, because jewellery should not only celebrate milestones, sometimes, it should celebrate memories.

Turning Memories Into Jewellery

Designing this collection required more than simply adding rabbit elements. Every curve, every proportion, and every detail was carefully refined to create jewellery that feels elegant enough for everyday wear while still capturing the playful spirit that inspired it. Instead of creating novelty jewellery, we wanted to design timeless pieces with subtle references that people could appreciate for years to come.

The collection includes:

• Rabbit-inspired rings

• Delicate necklaces

• Elegant bracelets

• Everyday earrings

Each piece reflects the balance between fine jewellery craftsmanship and joyful storytelling. It is playful without being childish, and sophisticated without losing its warmth.

Designed For Every Generation

One of the most meaningful ideas behind this collection was creating jewellery that could be shared, not only between friends, but between generations.

For the first time, Mia Liora introduced matching Mother & Daughter designs. The adult collection was created for women who grew up with White Rabbit. The smaller version was thoughtfully designed for children, allowing mothers and daughters to share the same story in different sizes.

Jewellery often becomes an heirloom, and this collection begins that journey a little earlier. Imagine celebrating birthdays together, creating family photographs, or simply wearing matching pieces that quietly remind you of one another. Because the most meaningful jewellery isn't always the most valuable—sometimes, it's the piece that reminds us who we love.

Luxury Should Be Shared, Not Limited

When we first envisioned this collection, every piece was created as part of Mia Liora's signature fine jewellery line, crafted in K gold and set with lab-grown diamonds.

As our designs evolved, so did our imagination. Inspired by the playful spirit of childhood, we wanted this collection to embrace a richer palette of colours and endless creative possibilities. Alongside our fine jewellery collection, we introduced beautifully crafted versions in sterling silver, featuring premium moissanite in a spectrum of colours. Each piece is available in elegant Yellow Gold, White Gold, and Rose Gold finishes, giving every customer the freedom to choose a style that feels uniquely their own.

Our colour palette was carefully chosen to capture the magic of childhood:

• Sky Blue: A reminder to dream without limits.

• Blush Pink: A celebration of kindness, love, and gentle moments.

• Classic White: Timeless elegance that shines in every chapter of life.

• Sunshine Yellow: The warmth, happiness, and carefree spirit of childhood.

Childhood is filled with curiosity, creativity, and endless possibilities, and we wanted this collection to celebrate that same sense of wonder.

A Collection That Celebrates Women

At Mia Liora, we often say that jewellery is more than an accessory—it is confidence, it is self-expression, and it is a reminder of the woman you are becoming.

This collection also celebrates something we deeply believe in: Women supporting women. Great ideas often grow through encouragement, collaboration, and friendship. When women inspire one another, they don't simply create products; they create possibilities. That belief is woven into every piece in this collection.

Experience It At Plaza Singapura

To celebrate the launch, the Mia Liora x The White Rabbit Candy will be showcased during The White Rabbit Lifestyle Concept Store Pop-Up at Plaza Singapura Level 1 Atrium (Next to Tiong Bahru Bakery).

Visitors can explore the complete jewellery collection, discover the story behind every design, and enjoy a series of family-friendly activities created to bring generations together.

Exclusive Event Privileges:

During the event, visitors can enjoy:

• Exclusive launch pricing on selected jewellery

• Complimentary gifts with qualifying purchases

• Limited-edition collaboration packaging

• Exclusive event vouchers

• Interactive family activities and photo opportunities (As quantities are limited, selected designs and gifts will only be available throughout the collaboration period).

Final Thoughts

Luxury is often associated with rarity, but we believe its greatest value lies in the emotions it carries, the memories it preserves, and the stories it allows us to tell. The Mia Liora x The White Rabbit Candy is our way of transforming a familiar childhood memory into something that can be treasured for years to come.